milk shake direct color is an innovative and gentle cosmetic hair color that performs with excellent results. Completely ammonia- and peroxide-free, milk shake direct color respects hair structure without modification and all shades are intermixable. Formulated with tested and high quality pigments, it is recommended for highlighting natural or colored hair, toning bleached or highlighted hair, hiding first gray hairs, intensifying a shade after other color services, color correction or restoring, introducing clients to color services and for complementing other professional technical services.